Is Email Marketing Still Effective? Get Response Here
Email marketing has been around for decades and continues to serve many business communities today. Email marketing has evolved over time.
With the advent of social networks such as Facebook , Twitter.com , Instagram.com , LinkedIn.com , etc., the use of e-marketing by companies and individuals is falling behind. Social media can be accessed quickly and easily, making it widely accepted by the public, but email marketing has greatly improved and has great features similar to the most popular social media platforms.
Email marketing has many advantages over social media and other marketing mediums. Some of the benefits include:
Pocket friendly. Email marketing is the cheapest marketing strategy after Whatsapp marketing . Through email marketing, especially if you have mass email messages. Most email marketing platforms also offer a free plan. If you own a website or domain/host, you can start hosting your email for free.
Wide coverage. Email marketing allows you to reach millions of potential customers and clients. Unlike social media where you have to pay a lot more to reach more or less the same audience, email marketing will give you a bigger reach for a lot less money.
Fast delivery/response. With the advent of smartphones and mobile applications such as Gmail , Yahoomail.com , pre-configured instant messages can be sent and the recipient receives them instantly as well as immediate replies.
Security and Personalization. Social media does not offer the same security as e-marketing. Email is currently encrypted so that only the recipient's email address can see the content. Email has highly encrypted security protection.
Email marketing also allows you to customize the people you want to receive certain aspects of your broadcast messages while ignoring others, even if they are on the same broadcast list. Most email clients offer this service for free, such as MailChimp .
Better return on investment. E-marketing offers more than 1200% of the money invested in it. Email marketing is a source of money for those who use it to promote their business. 2019 research shows that email marketing gives you the best return on any ad or campaign.
Better conversions. Done right, email marketing offers better conversion opportunities than other types of digital marketing. Emails come as personal messages and are usually designed to solve a problem or promote a service/product. You have a better chance of selling your products/services through email marketing than through other digital marketing platforms.
Still wondering why large and growing businesses choose email marketing and still use email? Above mentioned points and many more are the reasons why they will always stay with e-marketing.
Related Posts: Get a database of Nigerian email addresses for your email marketing
The most important task in email marketing is to generate leads via email. And that's where we come in. We can provide you with an electronic database of various categories of people and businesses in Nigeria. We have the following email categories: high earners, schools, government employees, students, various business categories (hospitality, oil and gas, real estate, IT, manufacturing, education, etc.) and online buyers. We also have an email database of ordinary Nigerians. Our email databases are free, active and responsive, updated, and we also offer a free mass mailing tool when you purchase one of our databases.
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